Three More P’s of Marketing?

In earlier posts, we have discussed the standard four Ps of marketing, and also the web 2.0 four Ps of marketing, but could there be more? Thanks to services marketing, the answer is yes. All of the marketing Ps combined together form what is know as the extended marketing mix. Below is the three Ps of services marketing.

1) People - These are the people that come into direct contact with the customers. They serve an important role in that they have a direct impact on the overall customer satisfaction.

2) Process - Represent all of the processes that go into providing a service to the customers.

3) Physical evidence - Services are different from products in that they are considered intangible objects. There is no way to deliver or “touch” the service. Physical evidence refers to providing the potential customers a way to experience what the service will be like. Examples of using physical evidence are testimonials, case studies, and demonstrations.