The Four P’s of Marketing
- November 12th, 2007 - Posted under Uncategorized by StraightMarketing Staff
1) Product - This is the actual good or service that the marketing effort is based on. This can often be very broad in scope and deal with warranties, guarantees, and customer support.
2) Pricing - Setting the price for the good or service being offered.
3) Promotion - Includes advertising, personal selling, and sales promotion for getting the word out on the company, brand, and product.
4) Placement - Refers to what distribution methods are used in getting the product to the customer.
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