Marketing 2.0

With the rise of the new Web 2.0, Marketing 2.0 has been developed to keep marketing up with the internet’s growth. With the new medium and outgrowth of technology, Marketing 2.0 accounts for the internet customers doing their research and buying online. These savy customers do everything without the guidance of advertising and marketing campaigns and messages, they make their decisions based on friends, their family, their collegues, and additional networks.

The core of Marketing 2.0 is content that is real and authentic that starts educated conversations that the purchasing decisions will be based on. Much of the creative concepts that are associated with traditional marketing techniques are left behind as marketers much focus on content concepts.

Since there are such major differences in how we think of marketing, there have to be changes in how marketing gets created. For example, marketing agencies that utilize marketing 2.0 concepts have to use new processes, skills, and deliverables to brand, engage customer, and sell to clients. Colleges are forced to update their curriculum, and hire professors that are fluent in marketing 2.0. Overall, the internet has completely shaken up how marketing is thought of all the way to the core definitions. With the rapid growth in new ideas, these concepts are sure to keep changing and growing right along with the web.