Attorney Marketing Basics

The key to success for a lawfirm is to lay out a successful attorney marketing plan. Believe it or not, attorney marketing is very similar to traditional marketing, and the same core concepts should be followed.

The most successful attorneys follow the traditional time-honored marketing techniques for generating new business (leads / prospects). The following are three activities to include in your attorney marketing plan:

1) Speaking engagements - Gives the attendees the ability to learn about the lawfirm’s expertise first-hand, and also gets the name of the firm out there.

2) Publishing opportunities - Writing articles makes you the authority on the subject matter. It is a good alternative to speaking engagements if that is not something you are comfortable with.

3) Seminars - Conducting seminars is a great way to setup a referral network with colleagues. Quality referrals mean more business for your lawfirm.