November, 2007

Marketing 2.0

With the rise of the new Web 2.0, Marketing 2.0 has been developed to keep marketing up with the internet’s growth. With the new medium and outgrowth of technology, Marketing 2.0 accounts for the internet customers doing their research and buying online. These savy customers do everything without the guidance of advertising and […]

Three More P’s of Marketing?

In earlier posts, we have discussed the standard four Ps of marketing, and also the web 2.0 four Ps of marketing, but could there be more? Thanks to services marketing, the answer is yes. All of the marketing Ps combined together form what is know as the extended marketing mix. Below is […]

The Web 2.0 Four P’s of Marketing

Thanks to web 2.0 and the new internet marketing paradigm, additional “Ps” are needed to define marketing. View the prior post that defines the traditional 4 P’s of marketing.
1) Personalization - Using the internet as a medium to customize products and services to the end user. Companies like Amazon.com and Dell pioneered this […]

The Four P’s of Marketing

1) Product - This is the actual good or service that the marketing effort is based on. This can often be very broad in scope and deal with warranties, guarantees, and customer support.
2) Pricing - Setting the price for the good or service being offered.
3) Promotion - Includes advertising, personal selling, and sales promotion […]

Predictive Analytics

Often used in analytical customer relationship management (CRM), predictive analytics makes use of statistics and data mining of relevant data in order to predict future events. These predictions are calculations of the odds in which a particular event will occur in the future (they are not absolute).
Business will generally use the results of predictive […]

Internet Marketing Branding

Branding has been traditionally defined as creating an identity for a product or service to the consumers. While the goal of internet branding is the same as traditional branding, creating a brand that everyone is familiar with is quite a bit different. Internet marketing branding should be a major facet in your overall […]

Attorney Marketing Basics

The key to success for a lawfirm is to lay out a successful attorney marketing plan. Believe it or not, attorney marketing is very similar to traditional marketing, and the same core concepts should be followed.
The most successful attorneys follow the traditional time-honored marketing techniques for generating new business (leads / prospects). The […]